NATURAL FIT |
For years women have struggled with finding a jean that fits and flatters. In fact, since the mid-1800s, women have tried devices like the corset and girdle to slim their silhouettes. Lee's Natural Fit jeans and pants feature special interior construction, designed to flatter your figure. Product features include:
- Pockets that span the entire front panel that help hold in the tummy.
- Side seams that are moved forward to create the illusion of longer, slimmer legs.
- A no-gap waistband to ensure additional comfort.
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RELEVANCY |
According to a Lee Jeans' Online Survey:
- 40 percent of women said their tummy was the first thing they looked at in the mirror when trying on jeans.
- 59 percent said the #1 thing they look for in a jean is figure flattery.
According to Lee Fit Tests conducted on more than 11,000 women:
- Eight out of 10 women say finding jeans that fit is a serious problem.
- Fit is what matters most to women when shopping for jeans, more than style and price.
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ABOUT LEE JEANS |
For more information on Lee Natural Fit, visit www.lee.com/naturalfit. Lee Jeans are sold in moderate-tier department stores like Kohl's & JCPenney and are available online at www.leejeans.com. Retail prices range from $30-45. Try the Lee Fit Finder at: www.leefit.com for find the fit that is right for you.
Lee® Jeans is a division of VF. (NYSE: VFC). Headquartered in Merriam, Kan., Lee manufactures and markets brand denim, casual pants, shirts, fleece and knit apparel. A brand committed to the community, Lee Jeans founded Lee National Denim Day®, the largest single-day fundraiser for breast cancer. VF Corporation is a leader in branded apparel including jeanswear, outdoor products, image apparel and sportswear. Its principal brands include Wrangler®, Lee®, Riders®, Rustler®, The North Face®, Vans®, Reef®, Napapijri®, Kipling®, Nautica®, John Varvatos®, JanSport®, Eastpak®, Eagle Creek®, Lee Sport® and Red Kap®. |
