Lee is collaborating with AppHarvest to be the official and exclusive denim provider for employees at its new high-tech greenhouse in Appalachia. This fall, AppHarvest will open a 60-acre controlled environment agriculture facility in Morehead, Kentucky, which will provide a fresh source of sustainable agriculture for the East Coast while creating hundreds of jobs in a region impacted by the collapse of the coal industry.
For over 130 years, Lee has been a brand that embodies unrelenting optimism and a pioneering spirit. We are so pleased to join forces with AppHarvest, an organization that shares our commitment to sustainability in the industry at the heart of America.
“At AppHarvest, we’re reinventing American agriculture by growing up to 30 times more food in an indoor acre compared to traditional open-field farming and doing it while using 90 percent less water (and only recycled rainwater at that),” said AppHarvest Founder & CEO Jonathan Webb. “We admire Lee’s longtime commitment to sustainability and look forward to partnering with them to show how Middle America is leading in the field.”
Both brands also align on their commitment to using innovation to further sustainable practices, particularly around water. AppHarvest’s farm applies hydroponic growing techniques and circular water distribution to eliminate agricultural runoff. Lee has worked to revamp the way indigo is dyed, increasing its use of Indigood™ foam dying technology to virtually eliminate water from the process.