First created in 1972, Smiley is celebrating 50 years of shaping the way we share happiness and express ourselves through iconic products found worldwide. The lifestyle brand has influenced musical generations, social movements, popular culture and the pursuit of happiness. More than an icon, Smiley has become a spirit and a philosophy – a reminder of just how powerful a smile can be.

Led by our unrelenting optimism and our youthful spirit, Lee has been spreading smiles through style for more than a century. We’ve been the originators of fashion trends with era-defining denim silhouettes... made for today’s innovators and trailblazers. With a fresh take on heritage style, Lee’s history of quality continues to inspire a diverse following that spans the globe.

To celebrate Smiley’s 50th anniversary, the Lee x Smiley capsule brings to life the motto ‘Take the Time to Smile’ by blending iconic Lee silhouettes in fresh hues and pops of Smiley cheer. Join Smiley’s Happy Revolution – get your exclusive Lee x Smiley drip to project positivity, inspire happiness, and spread smiles through style everywhere you go.


Join Smiley’s Happy Revolution with exclusive Lee x Smiley drip.

There’s more to smile about! Follow along as we continue celebrating Smiley’s 50th anniversary by spreading smiles through style on Instagram and TikTok.



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