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Jeans for the Win: 72 Percent of Tailgaters Select Jeans as Preferred Uniform of Tailgating


ESPN’S Mike & Mike Partner with Lee Jeans on National Tailgate Poll, Sports Duo Declare Lee Jeans the Official Apparel of Tailgating

Merriam, Kan. – Sept. 22, 2015 – A new partnership between Lee Jeans and ESPN’s Mike & Mike in the Morning unveils how the duo compared to America on the topic of tailgating according to a national poll*. While it’s not surprising they both side with the masses (72 percent) and pick jeans as a staple of their game day attire, knowing the odd couple of sports, they do have differing opinions on other tailgate traditions.

“We’ve been to a lot of stadiums and a lot of tailgates. There is one tailgate staple beyond your typical burgers, brats or beers: jeans,” said Mike Greenberg. “Lee jeans have done what is often impossible,” added Mike Golic. “They make Greeny look good and make sure I’m comfortable. It’s the best of both worlds, so we’ve declared Lee the official apparel of tailgating.”

“Lee gets comfort; it is a key piece of our design philosophy and a key to tailgating, but we’ve achieved superior comfort without sacrificing style, to Greeny’s appreciation,” said Kim Yates, Vice President of Marketing at Lee Jeans. “We’re excited to launch this new campaign featuring these two tailgating veterans and share some interesting data on the tradition that Lee is thrilled to be a part of as a leading denim brand.”

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