50 YEARS OF HIP-HOP

Fifty years in the making, hip hop has transformed from a regional musical genre to a global culture. Through this anniversary year, Lee® will shine a light on its impact. Hand in hand with Black History Month, Lee is sponsoring the opening gala of Fresh, Fly, and Fabulous: Fifty Years of Hip Hop Style, an exhibition running from February through April by the Museum at FIT. Hear from exhibit co-curator, Elizabeth Way, Lee's global director of men's design, Sedgewick Cole, Jr., and others as they share stories of hip-hop fashion and its everlasting influence.

PATCH POWER

From the late '70s through the '80s, Lee jeans and jackets became a uniform of the burgeoning scene surrounding New York. So prized were Lee's denim pieces, that the iconic logo patches on the back of our jeans became a kind of cultural currency. Snatching patches became the neighborhood fad of the time, as people added them to other garments to maintain credibility. Fast forward to the '90s and Lee's sway prevailed as hip-hop style transitioned to loose overalls, slouchy jeans, and oversized tees.

Three images of People in Lee branded clothing

PUSHING BOUNDARIES

Denim and music have always been intertwined as forms of originality and self-expression. And Lee® has been there since the first tremors that triggered the tidal wave known as hip hop, a driving force behind today's fashion and musical world. Learn more about the events, people, and styles that changed the culture forever by tuning in to the yearlong, 12-part iHeartPodcast series sponsored by Lee, “50 Years of Hip-Hop,” dropping February 16th.

Three images of People in Lee branded clothing

iHeartRadio Presents:
50 Years Of Hip-Hop

Historical photos courtesy: Jamel Shabazz

Get 15% OFF

Get 15% Off

When you sign up for Lee texts

Don't Miss Out

Don't Miss Out

Earning and redeeming are as easy as shopping

Live Your Legend In #LeeJeans

Live Your Legend In #LeeJeans

Tag @LEEJEANS to be featured.