For the lovely-tough girls then and now
The Ladies Lee Rider Jean was identical to men’s. The difference? A small dart in the yoke to creat a more fitted waist for the female physique. Just as tough. Just as cool.
Made with sanforized denim, the smoother feel and workwear pockets gave this pair a distinctively utilitarian vibe for the factory femmes and motor babes.
While these details reflected our origins in work & western wear, it also signaled that Lee was truly embracing the women’s market through relevant fashion moves. That same year, actress Joyce Holden wore the Frontier Lady in the rodeo film “Bronco Buster.” In Technicolor, no less.
It was common for women to purchase men’s small or even youth-sized Rider jackets for themselves. The proof? Search for a certain iconic blonde bombshell wearing a Lee Rider jacket on the set of her 1961 movie, “The Misfits.” Epic hotness.